The new KIA Sportage compact SUV and Kia Optima sedan – the carmaker’s two latest models – both received coveted ‘Red Dots’. The independent judging panel even honored the KIA Optima with a “Best of the Best” award, the competition’s highest distinction, for which only the most ground-breaking designs in a category are eligible. KIA Motors has once again reinforced its reputation for the highest design standards, picking up two prizes at the 2016 ‘Red Dot Awards’ for Product Design, one of the most prestigious international product design competitions.
The new generations of the Optima and the European KIA bestseller, the KIA Sportage, were launched across most of KIA’s global markets earlier this year. These new prizes have seen both models defending their Red Dot Awards, as both the previous generations of the KIA Sportage and Kia Optima also received Red Dot awards in 2011, while the Optima retains its “Best of the Best” prize.
Dynamic design and a bold on-road presence
The new KIA Optima was developed by the international KIA design teams in Namyang (Korea), Irvine (California, USA), and Frankfurt (Germany), under the creative direction of Peter Schreyer, who was also responsible for the design of the previous-generation model.
Red Dot Award
The ‘Red Dot Design Award’, one of the world’s most prestigious design competitions, is divided into the three disciplines: Product Design, Communication Design and Design Concept. For the 2016 Red Dot Awards, companies from 57 countries registered 5 214 products and innovations. The competition, which has been held since 1955 by the Design Centre of North Rhine-Westphalia, attaches great importance to the impartiality of its high-caliber jury.
KIA Motors has once again reinforced its reputation for the highest design standards, picking up two prizes at the 2016 ‘Red Dot Awards’ for Product Design, one of the most prestigious international product design competitions.